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Scroll story

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What you do, how you work, what it looks like. The body of the page.

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Marlow & Sons

04Why it matters

Three things that stop happening

  1. 1The video

    The handoff video

    A screen recording of a prototype is not a spec. Engineers guess the easing, the designer says it feels wrong, and the loop runs three times. With a token and a diff, it runs once.

    Kinetic: Timeline · Checkout flow
  2. 2The drift

    Four platforms, four feels

    iOS springs, Android tweens, the web does whatever the last engineer preferred. One motion source, compiled per platform, and the product feels like one product.

    Kinetic: Handoff · iOS
  3. 3The jank

    The animation that ships slow

    A transition that dropped frames on a mid-range phone used to be found in a review, or by a customer. Now it fails a check in the pull request.

    Kinetic: Motion analytics

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