The 100-template marketplace, by category: pick the right starting point

Picking a landing-page template is two decisions wearing a costume of one: the industry fit (does the structure match what your business needs?), and the visual fit (does the design language match the brand personality?). Most template galleries make you eyeball both at once. We split them.

Every Pendro template carries two tags: a category (services, professional, creative, commerce, tech, etc.) and a design language (minimal, glass, clay, bento, brutalist, editorial, soft-corporate, magazine). This piece walks through both axes so you can pick a starting point in under two minutes.

The eight design languages

Every Pendro template ships with a declared `designStyle` — a complete visual identity covering surface treatments, shadow scale, motion personality, and typography hierarchy. Pick the one that matches your brand:

• minimal: Clean Apple-system flavour. Thin hairlines, soft shadows, generous whitespace. The "safe" default. Works for almost any modern brand.

• glass: Translucent backdrop-blur surfaces with layered gradients. Best on rich photographic backgrounds. SaaS startups, AI products, premium tech.

• clay: Bouncy rounded shadows, matte surfaces, friendly tone. Consumer products, fitness, food, family-oriented services.

• bento: Asymmetric grid emphasis, sharp tight cards. Linear / Notion / modern-Apple feel. Developer tools, fintech, ai products.

• brutalist: Hard edges, zero radius, system fonts, bold colour blocks. Editorial-design feel. Creative studios, political campaigns, statement brands.

• editorial: Magazine-style typography hierarchy, serif display headlines, confident whitespace. Wellness, food, gallery, considered consumer brands.

• soft-corporate: Calm professional surface. Muted palettes, rounded but restrained, subtle shadow. Law firms, accountants, healthcare, B2B SaaS.

• magazine: Display serif headlines, gallery imagery, editorial pull-quotes, gold-on-black accents. Premium consumer brands — fine dining, boutique fashion, hospitality.

Templates by category

Services + trades (16 templates)

Built for the home-services / B2C-services category. All declared `soft-corporate` for calm-professional surfaces with restrained shadows and trustworthy palettes.

• Top picks: plumber, electrician, HVAC, cleaning-service, landscaper.

• Best for: Local businesses with a phone-call funnel. Heavy contact-form emphasis, services grid, testimonials with star ratings.

• What you'll customise: Phone number, service area zip codes, service list, before-and-after gallery.

Healthcare (5 templates)

• Top picks: medical-clinic, dentist, optometrist, chiropractor, therapy-practice.

• Design language: soft-corporate — calm, trustworthy, insurance-friendly tone.

• What you'll customise: Insurance accepted list, new-patient form fields, provider bios, scheduling links.

Professional services + finance (8 templates)

• Top picks: legal-firm, accountant, financial-advisor, consulting-pro, insurance-broker.

• Design language: Mostly soft-corporate; coaches (life-coach, business-coach) lean editorial.

• What you'll customise: Service tiers, case studies, regulatory disclosures, calendar booking links.

Creative portfolios (14 templates)

• Top picks: designer-portfolio (brutalist), photographer-grid (editorial), wedding-photographer (editorial), illustrator-portfolio (brutalist), videographer (editorial).

• Design language: Brutalist for statement portfolios, editorial for gallery-style work, magazine for premium consumer (wedding photographers).

• What you'll customise: Gallery upload, project list, services + rates, contact form with project-type field.

Food + beverage (6 templates)

• Top picks: restaurant-fine (magazine), restaurant-casual (editorial), cafe (editorial), bakery (editorial), brewery (brutalist).

• Design language: Editorial for warm tactile feel; magazine for fine-dining; brutalist for brewery / bar-cocktail.

• What you'll customise: Menu, opening hours, reservations link, location map, gallery of signature dishes.

Retail + commerce (10 templates)

• Top picks: boutique-fashion (magazine), jewelry-store (magazine), lookbook-collection (magazine), bookshop (editorial), beauty-products (magazine).

• Design language: Magazine for premium retail (jewelry, fashion); editorial for curated retail (books, vintage).

• What you'll customise: Product grid, lookbook gallery, story-of-origin copy, store locations.

Tech (10 templates)

• Top picks: bold-tech (bento), saas-startup (glass), ai-product (glass), developer-tool (bento), fintech-app (bento), mobile-app (glass).

• Design language: Bento for tight-grid emphasis; glass for premium-SaaS feel; both pair with brand-coloured gradients.

• What you'll customise: Feature grid, pricing tiers, integrations strip, signup CTA, API docs link.

Events + community + nonprofit (9 templates)

• Top picks: conference-event (bento), festival-event (brutalist), nonprofit-org (editorial), church-org (editorial), meetup-community (clay).

• Design language: Editorial for considered nonprofits; clay for community / playful; brutalist for festival statement.

• What you'll customise: Date, speakers / lineup, donation flow, agenda, registration form.

Education + coaching (7 templates)

• Top picks: online-course, certification-program, language-school, music-school, tutor.

• Design language: Soft-corporate for trust + restraint; editorial for considered programmes; clay for kids-enrichment.

• What you'll customise: Curriculum, instructor bios, pricing, testimonials with outcomes.

Hospitality + real estate (4 templates)

• Top picks: hotel-boutique (magazine), bnb (editorial), wedding-planner (editorial), real-estate-agent (magazine).

• Design language: Magazine for premium hospitality; editorial for considered alternatives.

• What you'll customise: Room types, rates, booking link, location, photography gallery.

When to skip templates entirely

Templates are a starting point, not a destination. They're useful when:

• Your brand fits cleanly into one of the eight design languages.

• You want to see a complete site shape before you start customising.

• Your industry has standard sections (services + testimonials + contact + about) and you don't want to design them from scratch.

If you have an unusual product, an established brand identity, or a strong opinion about what the page should look like, the AI generator may be a better starting point. AI generation writes the site's content from a one-sentence description and picks a template + palette + font for you. You can edit anything afterwards, including switching templates entirely.

After you pick a template

Whichever template you start from, the first three things to customise are:

1. Brand colour. The Theme tab's `primary` colour controls every accent on the page. Pick one that matches your existing brand or look.

2. Logo + favicon. Drop your logo into the navigation block; the editor handles SVG / PNG / WebP. The favicon picks up automatically from the logo or you can set it explicitly in Settings → SEO.

3. Hero copy. Replace the placeholder hero headline + subheading with your own. If you're unsure, click "AI rewrite" on the hero — Claude will rewrite it in your brand voice.

Everything else can be edited later. Most users publish a first version within an hour and refine over weeks.